Practical Empowerment: Bridging Classrooms with Industry Frontiers to Solve Talent Training Gaps
As early as 2025, NEWEVER Group reached strategic cooperation consensus with Guangdong University of Finance and jointly launched the second-classroom Cross-border Logistics Elite Cultivation Program. Centered on resource sharing, complementary advantages and industry-education integration, the program breaks the barrier between campus learning and workplace practice and builds a brand-new platform for school-enterprise collaborative talent cultivation. Targeting the core talent demands of the cross-border logistics industry, it addresses the long-standing drawback of traditional education that prioritizes theoretical teaching over practical training. Through customized curriculum development and on-site corporate training, the program creates a full-growth pathway for students from theoretical learning to post-based practice. It enables the enterprise to reserve high-quality talent echelons in a targeted manner, drives the innovative upgrading of the university’s talent training model, and achieves sound two-way empowerment and win-win cooperation between the two parties.
Since its launch, the second-classroom program has won active participation and high recognition from students of Guangdong University of Finance, thanks to its professional and targeted curriculum design, well-implemented practical training arrangements and dedicated guidance from corporate experts. It has laid a solid foundation and accumulated valuable practical experience for further in-depth cooperation. To deepen the outcomes of industry-education integration and resolve the “last-mile” pain points in talent cultivation, both parties conducted multiple rounds of discussions and careful preparations on the basis of the program’s successful practices, and officially launched a new customized school-enterprise cooperation class, upgrading their collaboration from shallow linkage to in-depth integrated development.
The core value of this customized program lies in fundamentally eliminating the disconnection between campus education and workplace requirements, as well as the separation of theory from practice in traditional teaching. It extends the terminal of talent cultivation to real corporate positions. With targeted measures including enterprise-customized courses, on-the-job practical training and workplace competency empowerment, students are able to access industry frontiers, master core job skills and familiarize themselves with full business workflows during their studies. This allows them to adapt to workplace rhythms in advance and achieve a smooth transition from students to professionals, fully demonstrating the core value of industry-education integration and collaborative talent cultivation, and injecting new vitality into talent supply for the cross-border logistics industry.
Open exclusively to outstanding students from designated majors of the School of Economics and Trade, Guangdong University of Finance, the new program features a curriculum system tailored precisely to the job requirements of the cross-border logistics industry. It adopts a dual-track training model that combines enterprise-led practical courses and university comprehensive literacy courses, enabling all-round improvement in professional capabilities and comprehensive quality.
Enterprise Practical Courses: Led by NEWEVER Group and delivered by senior industry experts and core business backbones of the enterprise, the five core courses cover Ocean Freight Forwarding and Multimodal Transport Practice, Air Freight Forwarding Business, and Customs Career Development and Skill Improvement. Focusing on core job demands, the courses strengthen practical capabilities and realize seamless alignment between what students learn and what enterprises require.
University Literacy Courses: Newly added to the training system this year, three comprehensive literacy courses including Business English Communication, Managerial Psychology and Excellent Leadership are designed to compensate for students’ workplace competency deficiencies, improve their core abilities in communication, teamwork and career planning, and cultivate well-rounded interdisciplinary talents.
The optimized curriculum system enriches training dimensions, improves the overall cultivation mechanism, and builds a full-link talent training model covering the entire cross-border logistics industry chain. It realizes comprehensive polishing of professional skills and comprehensive literacy, helps students enhance core competitiveness in an all-round way, and lays a solid foundation for their future career development.
Uniting School and Enterprise Forces to Fulfill Talent Cultivation Commitments and Draw a New Blueprint for Industry-Education Integration
At the opening ceremony, Pang Fuhai, Party Secretary of the School of Economics and Trade, delivered a welcome speech. He extended warm greetings and sincere thanks to all guests, teachers and students present, and congratulated the official launch of the customized program. He pointed out that the program serves as a key initiative for the school to deepen industry-education integration and advance teaching reform. It not only builds a platform for students to integrate theory with practice, but also delivers high-quality applied talents to enterprises, achieving two-way empowerment and mutual benefits. Secretary Pang put forward three requirements for participating students, encouraging them to cherish learning opportunities and polish professional capabilities. He also expected both parties to further expand multi-field cooperation, empower the high-quality development of the Greater Bay Area’s logistics industry, and support the national dual-circulation development strategy.
Subsequently, Yang Dingjue, Person in Charge of the Human Resources and Administration Department of NEWEVER Group, delivered a detailed introduction to the program based on the Group’s development strategy and school-enterprise cooperation layout. She emphasized that internationalized talent teams constitute the core foundation supporting the Group’s development, which is the fundamental intention for NEWEVER to launch the in-depth customized program with Guangdong University of Finance. The Group provides a comprehensive talent development guarantee system for students, including scientific assessment and incentive mechanisms, clear career development paths, high-quality office environments, profound corporate culture and comprehensive employee welfare, fully supporting students’ growth. Finally, she encouraged all participants to cherish the precious opportunity, devote themselves to diligent study, refine capabilities through practice, and realize coordinated growth of personal progress and corporate development.
Liu Kun, Senior Vice President of NEWEVER Group, first expressed sincere gratitude to the university for its strong support, and shared in-depth insights with teachers and students based on industry trends and corporate practices. He stated that the cross-border logistics industry embraces huge development potential. Having completed industrial transformation and upgrading, the industry has entered a new stage featuring capital, talent and technology intensiveness, breaking the public stereotype of traditional logistics as a strenuous and low-end industry. As a local leading enterprise based in Guangdong, NEWEVER boasts one of the most comprehensive cross-border logistics business portfolios in South China, with independently developed core systems and a professional R&D team, providing employees with high-quality platforms to access full business workflows and achieve rapid growth. The Group always attaches great importance to the cultivation and development of campus recruits. Diligent and proactive employees are offered broad development space. Adhering to a capability and performance-oriented talent management system, the Group abandons outdated biases against educational background and seniority, respects every employee’s capabilities and innovative ideas, and realizes mutual growth and common progress for both individuals and the enterprise.
Finally, Li Wenxiu, Dean of the School of Economics and Trade, delivered a concluding speech. She noted that the launch of the customized program is a vital practice for the school to deepen industry-education integration and innovate the training model for applied talents. Adopting a dual-track hierarchical training model and supporting guarantee mechanisms, the program will be fully supported by the school to achieve tripartite win-win results for the university, the enterprise and students. She looked forward to further in-depth cooperation with NEWEVER Group to inject new momentum into the development of cross-border logistics industry in the Greater Bay Area, and extended best wishes for continued school-enterprise collaboration and students’ growth.
Uniting School and Enterprise to Pave the Way for Talent Growth and Open a New Chapter of Industry-Education Integration
Following the opening ceremony, core representatives from NEWEVER Group and the School of Economics and Trade jointly unveiled the NEWEVER Campus School-Enterprise Cooperation Education Base. The unveiling marks a new stage of development for bilateral school-enterprise cooperation and witnesses the in-depth collaboration in talent cultivation.
The official launch of the customized program represents another major breakthrough for NEWEVER Group in cultivating practical logistics talents, as well as a vivid practice of in-depth industry-education integration and collaborative talent training. It provides strong support for delivering high-quality interdisciplinary talents to the cross-border logistics industry. Moving forward, both parties will continue to deepen cooperation, continuously optimize the dual-track curriculum system, innovate joint training models and improve talent cultivation mechanisms. The program will be built into a cradle for logistics talent growth, realizing the tripartite win-win of university education, enterprise talent employment and student career success. It will nurture more high-quality applied talents for social and industrial progress, and empower the high-quality development of cross-border logistics industry in the Guangdong-Hong Kong-Macao Greater Bay Area.
